Seven-time Formula 1 world champion Lewis Hamilton demonstrates the calm resilience that comes from exploring new territory. “Being able to travel and explore different places is a great experience and you learn a lot about yourself,” said the talented, multi-talented racing driver, who has been traveling the world for years. “It’s a great experience to be able to travel and explore different places. It gives you a deeper understanding of yourself. It’s very much about reinventing yourself, breaking out of your comfort zone, challenging yourself. Just keep moving forward and keep moving forward.”
The classic aluminum suitcase in the image advertisement records the traces of the journey and carries the emotional memories of every traveler. Lewis Hamilton specially paid tribute to his beloved dog Roscoe with stickers - a British bulldog that has been with him since 2013 and now has more than 460,000 fans. Roscoe is not only a companion, but also an emotional support during the journey. Every sticker and every scratch is like a travel diary written by him and his beloved dog.
“Durability and emotion have always been at the core of RIMOWA – in the way our products are made and the stories they tell,” said Emelie De Vitis, Senior Vice President Product and Marketing at RIMOWA. “By continuing to follow the journeys of our trusted brand ambassadors, we continue to appreciate how meaningful travel shapes us, inspires us and stays with us throughout our lives.”
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