DIESEL declares: True fashion never follows the ordinary path
DIESEL chose to open its first counter in A11, Xinyi District, Taipei, and simultaneously launched an immersive installation art pop-up space inspired by industrial optical illusion aesthetics, showing the ultimate pursuit of individuality, freedom and innovation. The focus of this style event was the popular fashion creator KIRE, who appeared as a one-day store manager and interpreted the DIESEL spirit with an unparalleled fashion attitude.
KIRE appeared at Xinyi A11 and ignited the visual senses with his attitude
KIRE appeared at the DIESEL pop-up space in Xinyi A11, inviting everyone to experience the interactive quick-print machine activity and feel the brand's "For Successful Living" life statement up close. The whole body is dressed in the DIESEL 2025 Spring and Summer series, creating a visual impact and detail level. The distressed jeans, the loose version with the classic distressed tailoring, and the avant-garde three-dimensional tassel vest create a high-end street unruly feeling. The faintly exposed umbx-damienthreepack underwear is low-key but very present, which is definitely the focus of spring and summer.
Immersive optical illusion art installation: collision with fashion consciousness <br>The entire installation art consists of five giant installations based on the human body. Through irregular red and white optical illusion lines, deconstructed layout and layered stacking, it creates a spatial illusion as if you are in a science fiction movie. The giant LOGO and brand slogan in the center of the installation: "For Successful Living" shock the visual sense with a strong contrast design. From now until 4/24, anyone who comes to the A11 site, takes photos and completes the designated tasks, can use the "DIESEL Fashion Quick Printer" to create exclusive personal photos, and pick them up directly at the DIESEL A11 store to become the protagonist of your own style story.
KIRE rebellious style recommended items
． Distressed jeans｜NT$22,000
． Cotton yarn tassel vest｜NT$15,000
．umbx-damienthreepack underwear three-piece set｜NT$2,150
DIESEL Spring/Summer 2025 Brand Selection
．1DR TWIN double compartment handbag｜NT$22,000
． Deep blue optical illusion vest｜NT$9,000
． Pleated leather shoulder bag｜NT$25,000
Immersive optical illusion art installation exhibition information
． Event period: April 10 to April 24, 2025 ． Event address: DIESEL A11 store (No. 11, Songshou Road, Xinyi District, Taipei City)